Email marketing is an important component of modern digital marketing. Check out our simulation tool to learn how developing web traffic and converting visitors to leads becomes a major contributor to your marketing strategy and business development goals.
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Customer churn is the silent killer that takes down a business over time. It costs more to acquire a new customer than it does to keep an existing one and, in a mature, slowly contracting market, it's important to implement strategies to reduce churn.
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A massive transition from analog to digital is underway. Nothing can stop it and independent office products resellers must join the digital revolution before it's too late. Leveraging technology alongside inbound digital marketing can reduce churn and improve conversion rates.
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You may have thought email marketing was to prepare an email, assign a contact list, and hit send. That may be the mechanics of the process but not if you expect to make any money doing so!
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Social Media - love it or hate it, it's not going away! Almost every business using digital marketing is also leveraging social media. Although you can't develop an audience overnight it must be started sooner than later.
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How much is it worth to you to know what printers your customers and prospects are using, how much they print, and when the cartridges are going to run out?
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Your business plan may look great on paper but how do you test it for reasonableness? Use our calculator to determine the market share you need to develop in your local market to achieve your sales goals.
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How do you quantify the value of a website visitor? There's a lot of variables as you've learned from our blogs and from these calculators. Use this calculator with your KPIs to discover the value of your visitors.
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What does it cost to acquire a new customer (CAC) and what is the projected lifetime value (LTV) of that customer? Understanding your CAC Vs. the LTV determines whether or not you have a viable business.
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If you're a typical office products reseller you're probably not using social media to develop your business so, most likely, you'll not know what results may be possible from paid social advertising.
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Office products is a mature industry entering a slow decline. Use our calculator to see how to digitally motivate your salespeople and avoid losing your best people as their commissions reduce in a shrinking market.
Now you know!
Don't you think it's time you implemented a digital sales compensation plan to motivate development of these digital KPIs?
Inbound Marketing is not a silver-bullet solution and it's certainly not free. Build your four-year plan with our interactive calculator and see the potential returns on investment from inbound marketing.
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