How must independent resellers establish their foundation to compete in the Digital World?
They can't compete with legacy technology or analog strategy.
It's impossible for independent resellers to implement "go-it-alone" strategies to resolve the technology issues or launch digital strategies they don't fully understand. However, without these capabilities, their survival is at risk.
It's too late to build a B2C e-commerce business so resellers must focus on B2B. However, without technology and digital tactics these efforts are also doomed to fail!
The Technology Gap
There is no escaping that we live in a digital world and there's no escaping a business cannot compete in a digital world using analog tools. Most independent resellers:
- Are still analog
- Strongest competitors are digital
- Have high churn rates
The Value Proposition
There is only one product category in a $200 billion industry that can be exploited to increase both profits and market share, and that is generic ink and toner cartridges. To take advantage:
- Technology barriers must be overcome
- Customers must be presented with alternatives
- The value proposition must be promoted
The Technology Solution
A technology solution must solve all the elements necessary for a digital transformation. This involves much more than an online catalog and ordering system.
- Vendor "agnostic" platform
- Reseller controls which products and vendors
- Fully integrated platform
Why can't an independent reseller independently execute a digital transformation?
The "go-it-alone" investment is too high
The ROI is insufficient to overcome the risks
The typical reseller doesn't know what's involved
Doesn't have enough knowledge to qualify 3rd parties
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