Digital isn't going away but many resellers are now beyond adapting and must change to survive.

The Analog to Digital Journey and How the Industry Failed the Resellers_2

Learn about each of the elements that make up a successful conversion from analog to digital.

It's difficult to imagine a business competing successfully in a digital world without a digital presence.

Custom Landing Page Jump to Form CTA

Learn about the importance of the website, and the relationship between domain authority, backlinks, and traffic development.

Role Models

Only the Original Equipment Manufacturers (OEMs) have achieved their digital transformation. The rest of the industry has been left behind.

  • Aftermarket manufacturers
  • Distributors
  • Wholesalers
  • Buying Groups
  • Resellers
Is it any wonder the vast majority of independent resellers have failed to implement digital strategies when their vendors and partners have failed their own?

Websites

It's easy to put up a website but there's nothing easy about making it "rule" compliant and developing traffic for it to fulfill its role as 24/7 business ambassador.

  • Content-rich
  • Responsive & AMP compliant
  • Search engine optimized
  • Authoritative back-link strategy
  • Visit-to-lead conversion strategies
Never forget, 70%+ of buyers research online before they will consider talking to a salesperson.

Social

Social media is an increasingly important marketing channel with the average time spent per day over 2 hours per person.

  • Understand where your "ideal" customers spend their social time
  • Audience development
  • Audience engagement
  • Above all - be social
Social is not a silver bullet, but it is an increasingly important element of a digital strategy.

Where must independent resellers start to begin their digital journey?

e-Book includes:

Qualified Digital Insights

Green Check Mark  HubSpot Agency Partner

Green Check Mark  Inbound & software certified

Triggers for Change

Green Check Mark  The integrated digital platform

Green Check Mark  Re-purposed marketing funds & sales compensation plans 

 

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RESELLERS & THE DIGITAL WORKPLACE