Why email should play a significant role in a resellers marketing strategy.

Resellers & The Role of Email Cover Image

Email is a one-to-one communication and when done properly is still the most direct way to reach a contact.

The problem is, the vast majority of email is spam and either goes to junk folders or is deleted without reading.

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Learn about the importance of contact segmentation and delivering the right content to the right person at the right time.

Contact Acquisition

An email contact list is a valuable asset with a natural decay of around 20% a year. New, relevant contacts must be consistently recruited to replenish the decay.

  • Trust
  • Value
  • Respect
Contact acquisition will be impeded if the audience doesn't trust you, believe there is value associated with providing contact details, believe their privacy will be respected, or their use abused.

Contact Quality

The net is gradually tightening around spammers so sending emails to contacts who haven't granted their permission is increasingly futile.

  • Permission based
  • Relevant
  • Segmented contact lists
Avoid sending emails to contacts with material they're not interested in and be respectful of what they signed up for in the first place. 

Campaign Quality

Contacts don't want to be bombarded with poorly timed offers for products they don't want. These are practices that lead to poor open and click rates.

  • Setting goals
  • Utilizing contact segmentation
  • Sending the right content to the right person
  • Timing
Never forget - marketing email ROI is dependent on the investment that's made in the email campaign preparation.

Where must independent resellers start to implement an effective email marketing strategy?

e-Book includes:

Contact Segmentation

Green Check Mark  Buyer Personas

Green Check Mark  The Buyer's Journey

Dynamic Lists

Green Check Mark  Contact Acquisition

Green Check Mark  The Sales Cycle 


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