An email contact list is a valuable asset with a natural decay of around 20% a year. New, relevant contacts must be consistently recruited to replenish the decay.
The net is gradually tightening around spammers so sending emails to contacts who haven't granted their permission is increasingly futile.
- Permission based
- Segmented contact lists
Contacts don't want to be bombarded with poorly timed offers for products they don't want. These are practices that lead to poor open and click rates.
- Setting goals
- Utilizing contact segmentation
- Sending the right content to the right person
Where must independent resellers start to implement an effective email marketing strategy?
The Buyer's Journey
The Sales Cycle
(Use Arrows to Advance Slides)
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