A comprehensive set of measurable goals must underpin your transformation from analog to digital!
The Analog Outlook
MARKET CONDITIONS: Mature, consolidating market with competitive threats combining to reduce resellers top-line by up to 40% over the next 4 years!
- Market shrink
- Customer defections (churn)
- Changes in product mix
- Changing buyer behavior
- The digitization of the back-office
The Strategic Plan
BUSINESS INTELLIGENCE: Consumers are demanding different ways to communicate with businesses with one of the consequences being the need to interpret a flood of data.
- Converting data to business intelligence
- Communicating with customers on their terms
- Data consolidation and retrievability
- Improving customer and prospect's experience
- Developing a competitive advantage
The Digital Outlook
WEB TRAFFIC: Increasing volumes of relevant web traffic leveraged through intelligent "visit-to-lead-to-customer" conversion strategies.
- Increased brand awareness
- Integrated information technology systems
- Actionable business intelligence
- Use of automation where appropriate
- Delighting customers and prospects
How do Office Products and Equipment Resellers accomplish a Digital Transformation?
The Business Planning Platform Includes:
4-year Financial Plan
Setting Measurable Goals
Incorporating financial impact of changing market
Accounting for costs of customer acquisition and churn
Business Development Elements
Email, social media, organic, and paid traffic sources
The plan, the costs, and the Return on Investment
(Use Arrows to Advance Slides)
FREQUENTLY ASKED QUESTIONS
Why do I need to fill out the information requested?
Is this really free?
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. In return, all we ask is that you please keep us in mind next time you have some questions about how to grow your office products, supplies, and equipment dealerships!